![]() The last function, product development, is where technical product managers shine. ![]() And as companies grow, product positioning and messaging become product marketing managers’ duty. Startups tend to have the marketing team taking over these responsibilities. Product positioning, which is the second function, entails everything from understanding customers’ needs to communicating the products’ benefits to the right audience. Larger organizations have senior product managers focusing on the product strategy. In the case of early-stage companies, this is the founder’s responsibility. The first function, strategy, involves crafting the product vision and making sure that the product goals are aligned to the company’s purpose. But as companies grow there is the need to have a few employees dedicated to each function. In small organizations, all these functions are performed by one or two employees. The product field involves three main functions: strategy, positioning, and development. ![]() What the Technical Product Manager Job Entails ![]() Their strong technical know-how facilitates communication between strategy-minded product people and engineering employees. To do that, technical product managers work closely with engineers, designers, and developers. They are responsible for translating the product roadmap into actionable steps for the product to be built. Technical product managers have a deep understanding of how to bring products into the market in terms of development. What Does a Technical Product Manager Do? The word “technical” on the job title tells more about the individual performing the job than about the position itself. While traditional product managers tend to have a background in either marketing, sales, administration, public relations, or economics technical product managers come from an engineering, computer science, or information technology background. The main difference between a traditional product manager and a technical product manager lies in their background.Ī technical product manager is a person with a technical background as opposed to a cross-functional business background. Difference Between a Traditional and a Technical Product Manager ![]() While every technical product manager’s specialization is product development, smaller companies require them to manage all product responsibilities. However, the job description changes a little depending on the company you decide to work for. You can find technical product manager jobs in every type of company - from startups to large corporations. Technical product managers are product specialists with the capacity to handle complex technological products. One of the most common variations of product management jobs is the technical product manager (TPM). For example, a product marketing manager on the marketing team, or a growth product manager on the growth team. Some companies have a product-dedicated team while others have product-focused people distributed through the other departments. Consequently, companies have their product teams organized in many different ways. The product management field has a wide variation of job titles and responsibilities. ![]()
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